The Coral Beach
Our Story
Established in 1982, in the heart of the Old City of Jerusalem, The Coral Beach is a family-owned jewelry business founded by Ibrahim Bader, a passionate jewelry designer. Ibrahim's dedication and commitment to his craft have been passed down to his four children: Laith, Ayham, Orayb, and Tamar, who continue to uphold the family legacy.
Laith and Ayham specialize in the study of diamonds and precious stones, while Orayb focuses on silver and gold jewelry.
In 2020, amidst the challenges posed by the COVID-19 pandemic, The Coral Beach pivoted its business strategy, leveraging social media to expand its brand presence.
Our Mission
Our mission extends beyond crafting jewelry; it's about showcasing Palestinian artistry to the whole world. Through our creations, we proudly highlight the rich cultural heritage and artistic traditions of Palestine, inviting people from all corners of the globe to experience its beauty and craftsmanship. Join us on this journey as we celebrate our heritage and share its vibrant spirit with the world.
Origins Of Our Name
"Take yourself back to the late 1980s, where the inviting waters of the Red Sea called out to me. While diving, I encountered a piece of coral that stung me unexpectedly. Seeking solace, I found aid from a kind-hearted guard who applied a soothing lotion, easing my discomfort.
Curious about the beach's name, I discovered it was called The Coral Beach. This encounter left an indelible mark on me, inspiring the name for my jewelry business. Today, while our new sign proudly adorns our storefront, the original from 1987 remains a cherished relic atop our roof, preserving the legacy of our journey." - Ibrahim Bader